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New Marketing Boss For GM's Hot Hummer

  • Ad Age, Tuesday, February 28, 2006 11 AM
Megan Stooke has been named marketing director for General Motors Corp.'s popular Hummer brand, the company announced. Stooke, who assumes her post March 1, has been director of advertising and sales promotion at Chevrolet since May. She succeeds Liz Vanzura, who shifted to marketing director of Cadillac earlier this year. While at Chevrolet, Ms. Stooke oversaw day-to-day activities on key launches, including the redone Tahoe sport utility vehicle and the HHR tall wagon. The HHR tall wagon marked GM's brand's largest digital launch, with online accounting for 20 percent of the marketing budget, including integrating the model into AOL's online reality show "The Biz." The move is significant because the Hummer provides one of the few bright lights in an otherwise bleak picture for the troubled automaker, which has been plagued by poor sales resulting in layoffs and other cutbacks. Hummer sales have risen dramatically in the past year since the arrival of the smaller, less-expensive H3 sport utility. GM said Hummer sold 56,727 vehicles in the U.S. last year, up 93 percent compared to 2004.



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