People still reach for their hometown newspaper first for local news, according to a study of consumers' news habits by market research firm Outsell Inc. A majority--61 percent--of 2,800 consumers
surveyed look to their newspapers as an essential source for local news, events and sports, followed by television (58 percent) and radio (35 percent). Television is consumers' top choice for national
news, while they "prefer the Web as the best route to news and information about health, personal finance and trave," says the Baltimore Sun
. According to the story, "'the interactivity and
personalization afforded by the Internet' has not only cut into newspaper readership but has weakened the link between reading and shopping, which ultimately costs publishers money."
Read the whole story at Baltimore Sun »