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Confessions of an EVP of Paid Media: From Mountain Slopes to Summer Year-Round

Learn about Chad Childress, EVP, Paid Media from Spectrum Science as he lets us know his favorite season, preferred media tactics, and more.

Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask about their work and personal preferences.

Chad Childress, EVP, Paid Media from Spectrum Science:

  • Aspen or Deer Valley: Deer Valley, I live in Utah!

  • AI or Human Touch: Human Touch, AI is the means, not the end.

  • Instagram or YouTube: YouTube, I love to go deep on topics and you can learn anything on YouTube!

  • DTC or Targeting HCPs: At the end of the day, It's all about the patient.

  • Winter or Summer: Summer year-round please!

  • Telehealth or Visiting HCP In-Person: Telehealth. I prefer healthcare on my terms, not the system's. 

  • Personalization or Scale: Personalization at scale.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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