• by Barbie Romero , March 13, 2025

At our Planning and Buying Summit in sunny Bonita Springs, FL, top media planning and buying leaders took the stage to tackle big industry challenges. From Hasbro’s Brandformance collaboration to Giant Spoon’s Game of Thrones collaboration, Hooters repurposing content, and Asher Media’s AI strategy—insights were flowing.

Catch the best moments from on-stage discussions and behind-the-scenes clips from the summit experience.

Watch the full session recordings here!

From the Insider Stage: 

Jennifer Burch, Sr. Director, Global Brand Media and Kristina Fields, Sr. Director, Global Media & Operations from Hasbro shared how the brand is always fueling performance and are working together. They also coordinate their efforts to provide consumers a cohesive advertising experience.   

Melissa Fry, Senior Director of Marketing, from HOA Brands/Hooters discussed how they are using tentpole campaigns during March Madness and Football with hyperlocal media buys and repurposing content during both tentpole moments since they had a limited budget.

Trevor Guthrie, Co-Founder from Giant Spoon spoke about their Game of Thrones campaign and how creativity is the biggest breakthrough a brand can have regardless of budget. 

Kalyn Asher, CEO from Asher Media spoke about AI being an additional thinker and is being used as an additional perspective on her team. 

Tales from Bonita Springs:

Carolina Portela, SVP, Group Media Director, Investments from Mediahub shared how she enjoyed being on panels and learning from others.

Leigh Anna Trelenberg, Director of US Media from Mattel shared how they had a chance to connect with Hasbro and others in the industry that have similar challenges. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.