For many consumers, a pizza isn’t a pizza without a side of ranch dressing in which to dip their slices. Per a recent You.Gov poll, more than 22% of Americans reported putting ranch dressing on their pizza.
But on their pretzels?
Today Auntie Anne’s pretzels launched its partnership with Hidden Valley Ranch (Mar. 10 is actually National Ranch Day). Now through April 6, Auntie Anne’s Pepperoni Nuggets (pretzel bites topped with pepperoni and cheese) will be served with a side of Hidden Valley Ranch dip, available for both in-store or online customers.
To celebrate the Nugget and Ranch combo, the brand is launching a Pretzelria Delivery Service, which the brand describes as “a white-glove experience that will bring the ultimate pretzel delivery to lucky winners in major pizza capitals: New York City, Detroit and Chicago.”
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Consumers can enter to win the Pretzelria Prize Bundle, which will include a year of free Auntie Anne's pretzels and Hidden Valley Ranch, an exclusive merchandise pack and a $500 delivery gift card. The top grand prize winners in New York City, Detroit and Chicago will receive a “custom box of Pepperoni Nuggets with Hidden Valley Ranch delivered directly to their doorstep by the Pretzelria Delivery Service.”
Customers can enter to win the Pretzelria Prize Bundle via auntieannes.com/pretzelria. The contest is also being promoted via Auntie Anne’s social media channels.
Customers who join Auntie Anne’s Rewards program will also receive a free cup of Hidden Valley Ranch Dip with the purchase of Pepperoni Nuggets.