There’s something different about Wingstop’s popular ranch dressing dip, and the brand knows it.
A Goole search for “Wingstop Ranch” yields 345,000 results from every corner of the internet. TikTok content from a former Wingstop employee disclosing what’s actually IN the dressing to make it so special (apparently a lot of mayonnaise and buttermilk) currently has over four million views, and was noted in a Newsweek story. The brand has even released a ranch-scented soap in homage to its dairy-forward dip.
Fans have been unable to get their hand on the actual Wingstop ranch dressing at home. Until now.
In honor of National Ranch Day on March 10, the chicken wing chain is holding an auction of its first-ever "official" bottle of Wingstop ranch, along with a year's supply of the dressing. The winner will also receive a “certificate of authenticity signed by Wingstop's Head of Culinary, Chef Larry Bellah.” The price is currently at $500, with 41 bids at press time.
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"Wingstop ranch isn't just any dip -- it's legendary. We've seen ranch fountains go viral and people cater Wingstop ranch at their weddings, said Wingstop's Chief Revenue Officer Mark Christenson in the release.
And while competition for the first bottle of dressing may be stiff, it’s for a good cause; all proceeds from the sale will benefit Wingstop Charities, the chain’s nonprofit arm whose mission is to “amplify the flavor of local communities through service.”
The auction is live through March 13. and is being promoted via Wingstop’s social channels.
The Dallas-based publicly traded Wingstop was founded in 1994, and now operates over 2,500 worldwide locations.