• by Teresa Buyikian , Yesterday

This week White Castle announced a new partnership with fellow Ohio brand and Kelce brothers-founded Garage Beer.

In the first of what the brands say will be “multiple collaborations,” the partnership kicks off July 1 with the Super Summer Slider Starter Kit, available exclusively at HouseofCrave.com. The kit contains new White Castle-Garage Beer co-branded merch such as an insulated fanny pack, sweat bands and a vinyl sticker, along with: 20 Beer Cheese Sliders’ two Strawberry Cheesecakes On-A-Stick; two Gooey Butter Cakes On-A-Stick and coupons good for 12 free Sliders from the freezer aisle.

“You don't get the kind of fans White Castle and Garage Beer have by accident. You earn them through great taste, keeping it real and showing true commitment to the communities you serve,” said Jamie Richardson, chief marketing officer at White Castle. “This collaboration was a natural fit, and we're thrilled to give Cravers and Garage Beer fans a taste of what happens when we come together to have a little fun.”

The Super Summer Slider Starter Kit is $67 including shipping, and is sent in dry ice to keep both the Sliders and desserts frozen

The new swag marks the second collaboration between White Castle and Garage Beer; last year the two brands came together for a giveaway of a vintage fridge custom painted with images reflecting both brands.