• by Barbie Romero , March 25, 2025

At our TV & Video Summit in sunny Scottsdale, AZ, top media planning and buying leaders took the stage to tackle big industry challenges. From Doritos’ Crash The Super Bowl campaign to Carat’s measurement of brand cultural impact, Assembly Global’s advice on brands being authentic, HubSpot’s AI video strategy, and Bayer’s engaging video on social —insights were flowing.

Catch the best moments from on-stage discussions from the summit experience.

Watch the full session recordings here!

From the Insider Stage: 

Marlowe Williams, Director of Marketing - Doritos from PepsiCo shared how they relaunched the Crash the Super Bowl campaign for a new generation of creators, emphasizing the strategic use of various channels.

Carrie Drinkwater, Chief Investment Officer from Carat shared howmeasuring brand affinity is key to understanding and influencing cultural impact, demonstrating that brands aligned with culture achieve superior results.

Tyler Goldberg, Director of Political Strategy from Assembly Global emphasized that brands should push beyond their comfort zones in testing video trends, ensuring their content aligns with their authentic purpose and product offering.

Jonathon McKenzie, Head of Brand Paid Media from HubSpot discussed AI's role in enabling them to achieve greater agility in their video strategy.

Alexis Gossard, Senior Manager, Media Strategy from Bayer discussed leveraging the video on various social media channels to create engaging content and raise awareness for their One A Day Gummies.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.