• by Barbie Romero , April 1, 2025

Our Insider Summiteers share expert tips on how brands can capitalize on tentpole moments without needing a Super Bowl-sized budget.

Hear from Adam Herman, EVP, Chief Innovation Officer at Zimmerman Advertising, and Jody Biagini, VP of Paid Media at Porter Novelli—their unexpected insights might just change the way you approach big events!

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.