• by Ray Schultz , April 2, 2025

Time has named Diana Elbasha as editorial director of audience. 

Elbasha will lead Time’s audience team and will be responsible for expanding Time’s  reach and refining its content strategy across social platforms, where it now reaches an audience of more than 52 million.   

In addition, Elbasha will collaborate across the company to drive engagement, enhance social video presence, and develop strategies and products that generate revenue. 

Elbasha has previously served at Peloton, The Skimm, Medium, and NPR.