• PROMO Magazine, Thursday, March 2, 2006 11:30 AM

If you like drinking and entertaining, spirits marketer Smirnoff has the perfect job for you. The company is looking for a "drinks guru" to travel the country searching for trends in the cocktail culture, and will pay the person $50,000 plus expense account. Candidates can apply for the job via the company's Web site and will be asked to submit a three-minute video about how they would contemporize the Moscow Mule drink and make it attractive to today's vodka drinkers. The Moscow Mule, a mix of ginger beer and Smirnoff, is the first drink the vodka brand created in the U.S., said Patty Constantino, spokesperson for Smirnoff-maker Diageo. The prospective candidate should have prior knowledge of mixology and the culinary arts and a general passion for entertaining and all things epicurean, Smirnoff said. Responsibilities include traveling to major cities across the country to identify new trends in cocktail mixing and drinking.

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