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Confessions of a Digital Innovation Managing Director: Human Minds, Attention, and EPMD

Learn about Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson as he lets us know his favorite channel, marketing tactic, and more

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson:

  • Attention Metrics or Reach: The War is For Attention! Reach is the “mother” of wasteful spending.

  • Fast Fashion or Designer: Fast Fashion that appears to be Designer!

  • Reading a Book or Binge-watching TV: Have you watched Love Island? Binge People 

  • Brand or Performance: Branding sets the Frame. Performance is merely part of the picture. 

  • Crab Cakes or Salad: I live in MD. Crab Cakes are religion here.

  • AI or Human Touch: The most independent “Human Minds” always win. Who do you think built AI?

  • Relaxing Vacation or Full Itinerary: 80s Rap Group EPMD said “You Gots to Chill”

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

 

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