• by Barbie Romero , Yesterday

At our Email Insider Summit in Amelia Island, FL, top email marketing leaders came together to tackle some of the industry's biggest challenges. Highlights included Wells Fargo's approach to collaborating with cross-functional teams, Papa Johns and Paramount+ sharing how they leverage owned channels and manage message frequency, The Information diving into personalized subscriber experiences, and JCPenney stressing the power of clear, concise messaging. The event was packed with valuable takeaways and real-world insights.

Catch the best moments from the on-stage discussions below.

Watch the full session recordings here!

Joyce Poole, Head of Email Strategy and Governance at Wells Fargo, emphasized the critical importance of clearly communicating email requirements to cross-functional partners to ensure alignment and efficiency.

During the Strategies to Align Owned Channels panel, Courtney Tierney, Director of CRM & Customer Engagement at Papa Johns, and Stef Work, Manager of Tracking Engineering - Data Integration at Paramount+, shared insights on the channels they leverage to engage consumers and the strategies they employ to optimize timing for maximum impact.

During the Integrating the Latest Personalization Strategies Across Channels panel, George DiGuido, SVP, Growth at The Information talked about how they're creating more tailored experiences for subscribers—learning from their reading habits while balancing privacy. 

Sonia Williford-Gill, Director of Owned Media at JCPenney, spoke about being concise in emails and hitting the right email frequency without overwhelming their customers. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.