• by Barbie Romero , April 29, 2025

Learn about Alexandra Kouzan, Associate Media Director at Good Apple as she lets us know her favorite metrics, media channels, and more.

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Alexandra Kouzan, Associate Media Director at Good Apple:

• CTV or Social Video: Social video! From a consumer perspective, it's the perfect midday comedy break. It's always so relatable and perfectly curated to you based on those creepily accurate algorithms. From a media strategy perspective, I also think there are so many creative ways to utilize this channel to reach and engage your audience. 

• Beach or Mountains: Mountains always since I can do all my favorite activities on them- I love to hike & ski!

• Attention Metrics or Reach: Attention metrics. Not all impressions are created equal, and brands that can engage and connect with their audience in new and different ways will see more success, in my opinion.  

• Reading a Book or Binge-watching TV: Reading a book! Which by the way, you can also 'binge'. I will totally binge-read a good book in a few days if I'm engrossed in the plot and intrigued by the characters. 

• Slack or Talking In Person: Talking in person. Nothing beats the magic of in-person connections and the creativity and collaboration they can foster. I'm grateful for the flexibility and focus that being remote allows me, but traveling to be in person with colleagues, partners, and clients is always worth it!

• Tacos or Pizza: Pizza, a classic New York-style thin-crust pizza, always hits the spot. 

• AI or Human Touch: Can I cheat and say "AI powered by Human Touch"? I love that AI is enabling us to work more efficiently, but it is only as good as the data and prompts being used to power it. 

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.