• by Barbie Romero , May 13, 2025

Learn about Clayton McLaughlin, EVP, Business Lead from Dobbino (a BBDO company) as he lets us know his favorite place to go skiing, media channels, and more.

Do you prefer brand awareness or performance? What is your preferred marketing channel? In this series, we get to know past Insider Summit attendees and ask about their preferences.

Clayton McLaughlin, EVP, Business Lead, Dobbino (a BBDO company):

• Attention or Frequency: Attention, but I think we need to be much more thoughtful about how we actually study that, determine what attention really means & how it's truly captured. 

• Spring or Fall: Spring, there's so much more to look forward to for so much longer when it's spring including the most important season of them all, golf season!

• Brand or Performance: I'm a performance guy at heart, but realistically you need to have a great mix of both, otherwise you're just looking at short-term wins at the expense of long-term losses.

• Relaxing Vacation or Full Itinerary: I'll take the  easy answer & say a mix of both, which also means a much longer vacation!

• Human Touch or AI: AI isn't really that helpful unless it has a really strong human touch. I also haven't seen AI take over true human creativity.

• Deer Valley or Aspen: This isn't even close, Deer Valley. I've attended something like 12 to 15 search insider summits in Deer Valley and I learned to ski there. Plus the wild game chili, 'nuff said.

• Google Meet or Zoom: Google Meet although I don't think there's a very good virtual solution honestly. 

 If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.