• by Ray Schultz , Columnist, May 13, 2025

Time is launching an age-related initiative, not only concerning Gen Z and millennials, but boomers and beyond.  

The new project, Time Longevity, will feature reporting on and analysis of the forces extending human life. 

The goal is to spotlight “the leaders and ideas transforming how we think about aging, health, and the profound possibilities of living a longer life,” says Sam Jacobs, editor in chief of Time.

Gen Z might not be greatly interested in this topic — yet. But like past generations, they will find it catching up with them.  

The initiative builds on Time’s recent health coverage of cancer breakthroughs and obesity and nutrition.

The new features will include: 

• The Future of Living, an interview series highlighting top thinkers shaping longevity
• A dedicated longevity track at the Time100 Health Leadership Forum in September, featuring leaders in medicine, biotech, policy and other areas of specialization
• A special report on the people and institutions focuses on what it means to live longer, healthier lives
  

Of course, there is one big subject that looms over the others: what it costs to live to an advanced age, or the shifting economics of care and aging, as Time puts it.

Given the magnitude, we trust this package won’t be too wonky. 

“At Time, we know this is more than a trend — it’s a defining shift in how we understand health, aging, and possibility,” says Jessica Sibley, chief executive officer. “Our hope is that through this exciting new editorial coverage that we spark connection, conversation and most importantly, action.”