• by Ray Schultz , Yesterday

Penske Media's Billboard is teaming up with Sensical, the streaming service of Cricket Media, to launch music-focused content for families and kids. 

The effort will feature free, ad-supported streaming channels devoted to nonstop family-friendly music programming. 

Building on the success of the Billboard editorial platform: Billboard Family, it will offer a blend of curated playlists and artist-driven content, Billboardsays.

“At Billboard, we believe in the universal power of music to inspire, connect, and shape generations,” says Mike Van, CEO of Billboard.  “Partnering with Sensical on a music streaming destination for kids allows us to extend this vision by creating a safe, dynamic space for families to explore music together.”