• by Ray Schultz , Yesterday

Edward Enninful, the former European editorial director of Vogue and editor in chief of British Vogue, is launching a rival product in September. 

“I’ve been waiting a while to announce this to my loyal followers,” Enninful wrote on Instagram, according to The Telegraph. “EE72 magazine and platform coming in September.” 

Naomi Campbell will be on the glossy magazine’s masthead as a contributing editor, The Telegraph says.

In addition, Sarah Harris will serve as editorial director, and creative direction will be overseen by Lee Swillingham and Stuart Spalding at Suburbia, WWD reports. 

Observers speculate that EE72 will be a rival to Vogue.