• by Ray Schultz , Yesterday

Tops Club Inc., a nonprofit weight-loss support organization, has opened its multichannel media platform to advertisers for the first time in its 75-year history through an agreement with James G. Elliott Co.  

Advertisers can now reach the Tops community of 64,000+ members, 95% of whom are female, via:

• Tops News, a bi-monthly magazine with a circulation exceeding 65,000 
• Tops.org website, serving over 50,000 monthly visitors 
• The Community Corner newsletter
• Targeted email campaigns 
• Digital archive sponsorships
• Custom research  

"This is a unique opportunity for brands to connect with our extraordinary community of wellness-focused individuals," says Rick Danforth, president of Tops.

He adds: "Our members aren't just focused on weight loss; they're committed to making healthy decisions across all aspects of their lives, creating an ideal environment for appropriate brand partnerships."