• by Barbie Romero , May 27, 2025

At our inaugural Travel & Hospitality Brand Insider Summit in Nashville, brands like IHG Hotels & Resorts, United Airlines, Wyndham Hotels & Resorts, BLADE, and Intrepid Travel discussed key trends such as balancing legacy with innovation, personalizing travel experiences, leveraging customer data for targeted offers, using SMS for audience acquisition, and revamping social media to boost engagement.

Catch the best moments from the on-stage discussions below.

Watch the full session recordings here!

Vicki Poulos, Head of Luxury & Lifestyle Brands from IHG Hotels & Resorts, talked about the need to respect a brand’s legacy without getting stuck in the past and how staying fresh and relevant means innovating for today’s younger travelers.

Mike Petrella, Managing Director of Strategic Partnerships from United Airlines, shared how the airline is personalizing the travel experience and building a true omnichannel journey for fliers across every touchpoint.

Sarah Pannacciulli, Senior Director, CRM Strategy and Enablement from Wyndham Hotels & Resorts, talked about shifting their approach to offers by adding contextual relevance and tapping into past customer behavior as well as timing.

Christiana Weller, Vice President of Marketing from BLADE, shared how they leveraged SMS as an acquisition tool to promote BLADE Live which gave fans the chance to fly by helicopter to major events like Taylor Swift’s Eras Tour and Beyoncé’s Renaissance Tour.

Mikey Sadowski, Vice President, Global Communications from Intrepid Travel, discussed how the brand revamped its social media strategy after recognizing the need for more engaging, interactive content that truly connects with their audience.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.