Commentary

How This Hattie B's Hot Chicken CMO Is Spicing Things Up!

Hattie B's Hot Chicken's Anne McGraw on pivotal life choices, working motherhood, and why if LASIK had existed, marketing may not have been her final frontier.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

Have you ever found yourself in a moment where everything just… clicks? Where life, family, and career all seem to align, even if only for a fleeting phase? That’s exactly where Anne McGraw, CMO of Hattie B’s Hot Chicken, finds herself right now. With a new role that lets her combine her love of food and restaurants with her passion for storytelling, and her daughters still at home—though just on the edge of flying the nest—Anne is holding onto every moment. In this episode of Brand Insider: BTS, Anne opens up with Lisa Singer about her “sliding doors” moment that changed everything and the realization that sometimes we don’t even know other paths are possible until we make that first bold move. The self-described “Space Nerd” also talks about the career pivots that shaped her leadership style, and why trusting your voice—especially as a woman in the room—is one of the most powerful tools you can develop. Watch the full conversation in the video above.

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