Hispanic broadcast and cable TV outlets captured 3.4 percent of all U.S. TV ad spending in 2005, a share of TV ad spending that is projected to rise to 4.2 percent by 2009, projects media industry
watcher Kagan Research. Even at those growth rates, Kagan estimates the TV advertising share of Spanish-language TV outlets will account for less than half of the Hispanic share of U.S. TV households.
Kagan estimated that Hispanics represented 10.2 percent of U.S. households in 2005, a percentage that would grow to 11.1 percent by 2009. -- Joe Mandese