• by Ray Schultz , 8 hours ago

Pride 2025 is trending upwards, registering hundreds of millions of views by readers of news articles on the Taboola publisher network. 

Among brands, Levi's and Converse have seen significant readership gains. Both traditionally release Pride-focused campaigns. 

Levi's achieved a 1,143% increase in readership on the Taboola network with its "Meet You In The Park" campaign. The brand will make an annual donation of $100,000 to Outright International, an organization working for LGBTQIA+ rights worldwide. 

Converse has generated a 348% hike in readership after launching its "Proud To Be" collection, blending the rainbow colors of the Pride flag with flames and animal prints on footwear silhouettes. Converse has donated nearly $3.4 million to local, national, and international organizations since launch of its annual Pride campaign and collection in 2015.

The U.S., Spain, and the UK hold the top three spots for Pride readership on the Taboola network, with New York City, the birthplace of the LGBTQ+ rights movement, being the largest. 

Meanwhile, Taboola notes that several women who support the LGBTQ+ community have made the music charts and/or garnered awards, including Chappell Roan and Doechii ,Lady Gaga and Billie Eilish. 

Actress and singer Cynthia Erivo, who only needs an Oscar to achieve EGOT (Emmy, Grammy, Oscar and Tony Awards) mastery, is #1 by Taboola readership page views.