• by Joe Mandese  @mp_joemandese, Yesterday

You may never have heard of Accountability, but some of the ad industry's best shops -- agencies like Wieden+Kennedy, Mother, BarkleyOKRP, Cowan, CrossMedia, Hill Holliday, and Deutsch -- have been switching over from legacy agency tech developers because of its focus on solving their unique tech, data processing and financial pain points in order to service their clients better.

In advance of this week's news that long-time president Judd Rubin has taken over as CEO, I invited him to have a conversation on what his plans are for transforming the business, and ideally making Accountability more than a "best kept secret."

Rubin, who is one of the most experienced agency tech leaders -- having worked in key roles at Mediaocean, Strata, Freewheel, and Hudson MX -- has a focus more on solving each agency's unique systems pain points and growing his business by word-of-mouth.

But watch the interview and hear it for yourself.