Google is hoping to help publishers with new hires to market its advertising technology.  

The hiring plans were reported by The Information. There was no word on the number of individuals to be hired or their titles. 

Google proclaims it  has invested in ways to help publishers sells ads, and is facilitating direct contact with agencies.

In June it debuted a tool called Offerwall, which can help publichers monetize content while providing audiences with control over how they access it. 

Two publishers told The Info that publishers receive “some of the lowest prices on the ad space” compared to fivals such as PubMatic and Magnite, a claim that could not be independently verified at deadline.