TiVo, pioneer of TV time shifting technology, wants to you to be able to program your TV from any digital device, having recently added the most essential of personal remote controls to its list of
compatible devices: the cell phone. On Tuesday, TiVo announced that Verizon Wireless would be the first carrier to provide cell phone users with its remote time-shifting capabilities. TiVo Mobile is
the latest feature the company is introducing to set itself apart from a mounting list of competing services offered by satellite and cable TV operators. TiVo CEO Tom Rogers said the company's DVR is
not just "a great way to watch television but its also a great way to manage your TV life, and to do that, we realize TiVo can't be isolated." TiVo's digital media penetration has now extended to its
Web site, Yahoo Inc.'s online TV guide and certain Internet-enabled media devices, such as Sony's PlayStation Portable. This summer, Verizon Wireless subscribers will be able to access TiVo Mobile
through its "Get it Now" service menu. No pricing information for the service is currently available.
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