• Brandweek, Wednesday, March 8, 2006 11:46 AM

A leading real estate marketer has agreed to a one-year sponsorship deal with CNN that includes an exclusive arrangement with the network's weekly program, "Open House," hosted by Gerri Willis. The deal with Century 21 Real Estate also includes tagged tune-ins, as well as ads and integrated billboards airing during the Saturday morning series. "With its network of more than 143,000 affiliated sales associates worldwide, Century 21 Real Estate LLC is a leader in its category," Greg D'Alba, COO of CNN ad sales and marketing, said. "They have an established brand that is well respected." As part of the deal, integrated billboards with Century 21 messaging will be included on CNN programming segments such as "Top Five Real Estate Tips" and "Home Front," which air throughout the week on all CNN networks. Century 21 is also the exclusive category sponsor of the "Open House" Web page on CNN.com. Century 21 banner ads will appear on the site, with billboard ads included in streaming video clips from the show. Financial terms of the deal were not disclosed.

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