Podcasting is emerging as one of the hottest new channels in digital marketing disciplines, but it's still relatively new. Not all marketers know if the technique can work for them or how best to
integrate it into their overall strategy. In this article, CMO magazine answers five key questions advertiser soften pose about the benefits and limitations of podcasting. They range from a
discussion of the hardware needed to listen to podcasts to a quick primer on how companies can produce podcasts on their own. A helpful description of exactly how a podcast works is also included.
Read the whole story at cmomagazine.com »