A star of the hit ABC television series "Lost" has been signed as a celebrity endorser for Karastan carpets and rugs. The company announced that it has added Evangeline Lilly to its growing list of
endorsers, which includes actress Andie MacDowell and entrepreneur Marcia Kilgore, the founder of Bliss Spas. Lilly will appear in print ads scheduled to run in a long list of lifestyle and shelter
magazines. The campaign carries the tagline, "Make a statement. Your own." David Duncan, the company's vice president-marketing, said: "We've scratched beneath the surface of the public persona of
Evangeline Lilly and found quite an impressive and authentic young woman who's independent, adventuresome, a goal-setter and a caring humanitarian. She possesses extraordinary qualities and has great
integrity and we already see many parallels between her and the Karastan customer who seeks out a distinctive, unapologetic lifestyle."
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