Spring and summer may constitute the long-established wedding season, but Pizza Hut’s latest promo geared towards upcoming nuptials is anything but traditional.
The pizza giant has
created The After Pizza Cake, made up of pizzas from the new Hut Lover's Line “stacked high in an unforgettable, tiered, crave-worthy centerpiece.”
According to the announcement,
“Late-night bites are becoming standard practice at most receptions, with studies showing that 90% of couples surveyed love the idea of a late-night snack at their wedding,” per "2025
Wedding Trends: Zola's First Look Report Data Deep Dive Now."
"[K]nowing that many couples are … looking to hook their guests up with memorable surprises like wedding after-party pizza,
we wanted to swoop in to help up the ante for all things pizza and love," said Melissa Friebe, Pizza Hut CMO, US in the announcement.
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Customers in Los Angeles, New York City and Atlanta have a
chance to win the three-tiered cake made of out pizza, intended to be served after ceremonies to quell late-night wedding guest munchies. Winners of The After Pizza Cake in select cities will receive
“pizzas assembled in an expertly designed 5-foot tall, tiered arrangement… with pepperoni florals delicately curled into a rose-like edible bites, tomatoes and … anthurium flowers
scattered throughout the structure.”
Customers not in Atlanta, Los Angeles or New York City aren’t out of luck; they can enter to win a trip for two to Hawaii, “inspired by
the brand-new recipe from the Hut Lover's Line, the Spicy Hawaiian Lover's Pizza,” per the announcement.
Both contests are available at https://www.hutloversafterpizza.com/ through Aug. 18.
The brand is promoting The After Pizza Cake online via its social media channels on
Facebook, X, Instagram, TikTok and YouTube.