The elusive Gen Z. The demographic that’s on every
marketer’s OGSM. How to reach them, how to connect with them, how to navigate this new creator economy era that they’ve spurred into the media landscape.
I have a confession to
make, dear readers. I am not young.
There, I said it: The truth is out. While in my head I still think I’m 25, and on occasion I still act like I’m 25, and when I look in the
mirror, I still think I look 25 (ok, well 30), the truth is when I see an actual 25-year-old in the wild, I am abruptly and steadfastly reminded that I am, in fact, 38. For my other elder millennials
out there experiencing this same phenomenon, stay tuned for where our emotional support group will meet.
It is with this revelation that I’ve also realized that I’m just not cool.
Maybe I’m 38 cool, but let’s be real: I have a side part, my socks don’t show, and I know I can’t be the only one figuring out which style of jeans to wear and when.
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Luckily for me, these aspiring Gen Zers are more than willing to call me out and share their secrets on Tik Tok (that I, of course, will find out about 2 weeks later on Instagram). But as a brand
marketer, how do you with engage them? How do you turn them not just into loyal fans but brand ambassadors?
This week, I sat down with Lisa Zlotnick, Head of Brand PR at SHEIN, to
talk about their Campus Ambassador Program and how they’re turning students into storytellers and local influencers into national assets. Listen to the full podcast here.