backstage exclusive

Whataburger at 75: CMO Scott Hudler on Nostalgia, Fan Favorites, and Cultural Relevance

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

This week, we’re shining a spotlight on Scot Hudler, SVP / Chief Marketing Officer from Whataburger. Scott also shared how the brand uses social listening to revive fan-favorite LTOs, and even turn fans’ habit of stealing table tent numbers into a playful, buzzworthy campaign. 

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.

 

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