If you’re
wondering what was the biggest driver of podcast traffic last week, we’ll give you a hint. Her first name is Taylor.
When the Kelce brothers' "New Heights" podcast announced Taylor
Swift would be a guest on its next episode, online readership exploded by 789% in a single day—from August 11 to August 12, Taboola reports.
And Swift drove results for the Kelce
brothers:
- "New Heights" online readership rose 598%
- Travis Kelce’s pageviews increased 537%
- Jason Kelce saw a 56% lift in
online readership
The superstar singer and songwriter took the occasion to announce her new album, "The Life Of A Showgirl."
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