Pharmacia has announced the selection of Malone Advertising, Akron, OH, as their customer marketing agency of record. Malone will develop retail marketing programs with key retailers for products in
Pharmacia's catalog of over-the-counter products include Rogaine, Nicotrol, Pediacare, and Ludens. Beyond strategic planning and implementation in conventional media, Malone's interactive arm, Zeris
Interactive, will be providing Pharmacia's field personnel and retail customers with web-based marketing tools and analysis software.