• by Ray Schultz , Yesterday

People and InStyle debuted their first "flip" issue on newsstands on Friday, sponsored by Olay Skin.

The partnership combines InStyle’s digital-first brand in a cross-platform moment with People’s long reach.

The cover features actress Kerry Washington, who is the subject of an interview inside. The issue also features fall fashion trends leading into New York Fashion Week. 

The partnership between the brands was noteworthy, given the history.  

“Just over 30 years ago, InStyle was born from the pages of People with the mission to celebrate the style that defines the celebrities readers know and love,” Sally Holmes, editor in chief InStyle, wrote in her Editor’s Letter.