Bauer Media’s Grazia,
the weekly fashion title, will be published in a new perfect bound format starting with its September 30 issue.
The move
reflects the brand’s commitment to delivering a premium
environment for its readers and advertisers, it says.
Grazia is also making further investments in photography and is bringing on new
columnists. It will expand its fashion coverage, with more shoots focused on accessories and jewelry, while enhancing its digital products.
“We’re really
excited about the next stage of Grazia’s growth, doubling down on the premium environment that has
already seen us create a meaningful relationship with our valuable, influential audience of ABC1 women,” says Hattie Brett, editor in chief. “Elevating both the print and
digital environments means we can super-serve the fashion news and shopping edits we know they come to Grazia for – and ensure they stick around for the storytelling that makes them feel part of a brand that understands them.”
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