behind the brand

Endless Possibilities: 36,800 Ways to Build Your Burger at This Texas Burger Chain

  • Whataburger serves up Goodness 24/7 in more than 1,100 restaurants across 17 states—and growing.ul>
  • When Whataburger says “Just Like You Like It,” they mean it. There are more than 36,800 ways to customize a Whataburger.

  • Ever wondered what inspired Whataburger's iconic orange-and-white stripes? Founder Harmon Dobson, an avid pilot, drew inspiration from aviation. He wanted Whataburger restaurants to be as visible from the skies as they were from the street.

  • Whataburger's superhero mascot, "Whataguy" and his trusty sidekick "Addaboy," first flew onto the scene during the summer of 1999. These days, the superhero duo has taken on a big mission: being ambassadors of Whataburger’s Feeding Student Success program, supporting students at the intersection of food insecurity and education.

  • Since 2004, Whataburger Field has been home to the Corpus Christi Hooks, the Double-A affiliate of the Houston Astros. Nestled along the bay in Whataburger’s hometown, the stadium is a lasting symbol of the brand’s deep Texas roots and community pride.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.
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