Moe’s Southwest Grill is giving its customers a new meal
deal that promises even “Moe.”
The Moe Value Meal, available for $9.95 now at any of the chain’s almost 600 locations nationwide, includes a junior burrito, queso, a
fountain drink and Moe's free chips, salsa and dipping sauces.
"In today's world, … $10 doesn't go very far," says Mike Smith, chief brand officer at Moe's Southwest Grill. "The Moe
Value Meal is a great example of our commitment to providing incredible value without sacrificing the quality and flavor our fans love."
As part of the promotion, the brand has launched the
“Moe Value Meal Game Show,” running online now through Oct. 5. Referring back to the year of the brand’s launch in 2000, the game, available here, asks fans “What could $10 get you in 2000?”
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Reminiscent of the “Price is Right” TV show, the online challenge asks players
to select three sample menu and lifestyle items that total under $10 in 2000 prices. Examples include a can of gas, soda, magazines, a latte, eggs, a CD and movie theater popcorn.
The game
then totals up the selections, “exploring how far $10 could stretch twenty-five years ago and [reminding customers] just how rare it is to find a full meal at that price today.”
All players receive a 20% off coupon for a Moe’s Value Meal and are entered into the drawing to win free Moe Value Meals for a year, with 1,000 players also receiving one free meal. The brand
is promoting the game via Facebook, Instagram, TikTok and X.
A part of GoTo Foods, Moe’s Southwest Grill was founded in Atlanta, with “Moe” representing the
brand’s original concept of “Musicians, Outlaws and Entertainers" reflected in the chain’s décor.