• by Ray Schultz , September 28, 2025

Time Out and "The Lion King" on Broadway have formed a partnership through which the hit show will be the exclusive opening sponsor of the new Time Out Market New York, Union Square.

The partnership will run until January 2026.

The Union Square site will be Time Out Market’s second food and cultural market in New York City — the first opened in Brooklyn’s Dumbo area in 2019. 

The new Time Out Market is a food and cultural market that brings a curated mix of the best of the city together under one roof.

“This partnership is a fantastic showcase of what we can offer our clients: a unique opportunity to connect with our experience-hungry audience across our digital channels while also being able to reach them in-real-life in our Markets,” says Stacy Bettman,  CEO, Time Out Media, North America, in a statement.

“The Lion King is proud to be the opening sponsor of Time Out Market Union Square, a vibrant space where locals and visitors from around the world can come together to celebrate the best of the city,” adds Elizabeth Findlay, vice president of marketing, publicity, sales & education at Disney Theatrical Group.