• by Ray Schultz , September 29, 2025

The Guardian has named Vanessa Fontanez Pauley as head of marketing and creative, North America.  

Fontanez Pauley has been consulting for the Guardian for the past five months, and was a key player behind the launch of The Guardian’s first major US brand campaign, “The Whole Campaign.” This debuted on September 22.

She also led the collaboration between the Guardian and Lingua Franca, the fashion brand. Fontanez Pauley has also held leadership roles at  Vox Media, Travel + Leisure, Condé Nast Traveler, Woman’s Day Brand Group, GQ.

“Vanessa has already made a significant impact, bringing creativity and strategic vision to the Guardian’s US presence,” says Sara Badler, chief advertising officer, North America for the Guardian, to whom Fontanez Pauley will report. “Her leadership will be critical as we continue to grow our brand and deepen connections with advertisers and our audiences.”