AOL Starts Streaming Old TV Shows, New Advertisers

America Online today will make 30 Warner Bros. TV shows--ranging from classics like "F-Troop" to contemporary shows like "Lois & Clark" and cartoons such as "Beetlejuice"--available for free.

The initiative, "in2TV," will be available to all Web users, and will be entirely ad-supported. At launch, marketers include car company Kia, consumer packaged goods brands Kraft and Hershey, and Intel, which will promote Viiv. Earlier this year, AOL and Intel launched a partnership to market Viiv, which enables the transfer of digital entertainment from computer screens to TVs or other screens.

Intel will be the presenting sponsor for comedies like "Welcome Back Kotter," "Alice," and "Hangin' with Mr. Cooper," and dramas like "Sisters," "Falcon Crest," and "Scarecrow and Mrs. King," while Kia will be presenting sponsor for action-adventure shows like "La Femme Nikita" and "Kung Fu."

AOL intends to stream video ads before the show starts and where the original commercial breaks appeared. There will be no more than one to two minutes of ads per half-hour. In addition to run-of-site video ads, sponsorships will include synchronized ad curtains.

Ten episodes of each of 30 programs will be available as of today, with more shows online later this year. AOL intends to roll out 14,000 episodes of 300 shows throughout the year.

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