• by Kate Terhune , October 24, 2025

GoodRx CMO Ryan Sullivan joins Kate Terhune to unpack how a computer-science mind built one of the most creatively confident marketing orgs in healthcare. 

Sullivan breaks down GoodRx’s measurement stack—econometric modeling, incrementality testing, and spike modeling—and why dashboards should inform decisions, not drive them. He digs into the CFO relationship and the need for a shared language of success, arguing that data is powerful, but can create a false sense of control if you don’t pair it with judgment and lived experience.

Then he takes listeners behind the scenes of the cinematic Savings Wrangler campaign: where humor, archetypes, and a furry little mascot aren’t just cinematic devices – they’re tools meant to cut through a sea of same. 

In-house leadership with handpicked partners can accelerate quality when you lead with “the art of the science.” If you’re building a modern marketing team—or trying to make bold work without losing the plot—this episode is a masterclass in leading with heart and data.

You can listen to the entire podcast at this link.