behind the brand

Biscuits, Burgers, & Star Power

Founded in 1960, this iconic QSR is known for its made-from-scratch biscuits and Southern roots. They partnered with Thomas Rhett and The Rizzler to engage with their fans and celebrate good food. 

  • Founded in 1960: Hardee’s was founded by Wilber Hardee in Greenville, North Carolina. The first restaurant opened its doors on September 3, 1960.

  • Star Logo: Hardee’s is famous for its smiling star logo, Happy Star.

  • Biscuits for Breakfast: Hardee’s is renowned for its made-from-scratch biscuits. In fact, biscuit-making is such a big deal that many locations have “Biscuit Makers” who arrive at 4 a.m. daily to prepare them fresh! The brand makes more than 100 million made-from-scratch biscuits every year.

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    Hand Crafted Goodness: Together with its franchisees, Hardee's operates approximately 1,600 restaurants across the U.S. and has a presence in 13 countries worldwide. Hardee's has been bringing people together with classic flavors and hometown pride for 65 years. 

  • Perfect Partners: Over the past year, Hardee’s has worked with country superstar Thomas Rhett and social media sensation The Rizzler, to engage with fans, honor goodness, and celebrate great food.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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