• by Ray Schultz , Columnist, Yesterday

Critics will no longer have Gannett Co. Inc. to kick around. 

The company, one of the largest newspaper publishers in the country, is rebranding as USA Today Co., using the name of its premier product.

The announcement follows a similar move by IAC last month. Dotdash Meredith was rebranded as People Inc., after the company’s flagship publication.  

USA Today’s common stock will begin trading under the ticker symbol TDAY on November 8.  

The change coincides with the launch of USA Today’s USA 250, a project that honors America’s 250th birthday. The content will recognize the country’s past and celebrate its future. 

“As we celebrate the 250th anniversary of our nation, we also honor the legacy of the newspaper that has focused on uniting America as we evolve to be the platform that powers its voice,” said Mike Reed, chief executive officer & chairman of the company. “We are changing our name and rebranding to embrace our most notable masthead – which is committed to delivering fact-based news, unbiased coverage and essential content that meets audiences in the center.”

What does the renamed company stand for?

“Our focus on empowering and enriching communities at a local and national level as a growth-focused media and digital marketing solutions business is what unites our company in service to our nationwide USA Today Network,” Reed continues. 

Gannett has been a publishing brand since its founding by Frank Gannett in 1923. 

USA Today, founded in 1982 as “America’s Newspaper,” is the foundation of the USA Today Network, comprised of more than 200 news publications. The network includes such publications as The Des Moines Register, The Tennessean, The Florida Times-Union and the Detroit Free Press.

The rebrand will be accompanied by graphic upgrade. The logo pays homage to the blue-point iconography used by USA Today, the publisher says. And the typeface incorporates Adobe Caslon Pro, a traditional serif.  

Last month, Gannett reported that total revenue fell by 8.4% YoY to $560.8 million in Q3. This was affected by roughly $7 million of digital revenue that shifted to the fourth quarter of 2025. The company projects that 50% of its revenue will be digital by 2026.