• by Teresa Buyikian , 2 hours ago

Fast-casual Mediterranean chain Cava has joined the throngs of restaurants with their own line of merchandise.

Customers can shop the new online store beginning Nov. 13. The first drop includes an array of logo-decorated fashion items, most touting the chain’s Mediterranean and Middle Eastern menu items such as feta cheese, harissa, and pickled onions.

Items available at launch include a Cava zip-up hoodie with dropped shoulders and varsity-style chenille patches; a Cava hat; a Feta hat and hoodie; a “Hot Harissa” hat, baby tee and vacation tote; an “extra pickled onions” tee; and a reversible mock neck with “Cava” on one side and “Flavor” on the other.

“Our fans have been asking us for merch for years,” says Andy Rebhun, chief experience officer at Cava, in a release. So the company decided to release the collection “at a moment when merch has become one of the most powerful ways for people, especially Gen Z and Millennials, to show what they’re into and be part of cultural conversations.”

The brand has tapped influencers and foodie creators who are “obsessed with Cava” to don the new clothing, including @how.kev.eats, known for his mukbang videos often filmed in his car, and @janemukbangs, who specializes in vegan mukbang content.  

Cava is also using the influencers for its own social content. The brand will announce new merch drops via its Instagram @cava.

Cava reported Q3 2025 revenue at $289.8 million, an increase of 20.0% compared with the third quarter of 2024. The chain attributed the increase to 74 new restaurant openings, and same restaurant sales growth of 1.9%, primarily from menu price and product mix, with guest traffic "approximately flat.”