• by Teresa Buyikian , February 11, 2026

Chili’s is capitalizing on its Margarita of the Month program by bringing together those who  frequently order the chain’s margaritas with a new loyalty club.  

The brand has launched the Margarita of the Month Club, just in time for National Margarita Day on Feb. 22. The new club was inspired by the brand’s monthly margarita “super fans,” who helped Chili’s sell almost 30 million margaritas in 2025.

“The Margarita of the Month Club was born when we saw a group of diehards who come in every month to try each new marg,” said George Felix, Chili’s CMO, in the announcement. “We decided to give them an official way to show off their fandom complete with merch and a way to keep track of each of the margs they’ve tried. This isn’t an exclusive club -- all are welcome!”

All customers can take advantage of Chili’s $6 Margarita of the Month, but club members will be able to track their monthly margs with a new field book, which is free with any purchase. Customers 21 and over can join the club for free via the brand’s website beginning Feb 11. A yet-to-be-released video campaign will promote the club online. 

Th brand has dropped a new merch collection, to mark the launch of the club.

Available Feb. 11 at 10 a.m., the merch drop includes a nautical-inspired cabana shirt, embroidered crewneck, throwback collared polo shirt, snapback athletic cap, salt brim snapback hat, crescent bag and a plastic motel-style keychain. All new merch features Margarita of the Month Club graphics and branding. Customers can also track their monthly margarita orders with a Club Field Book, which  is free with any order.

Participating Chili’s locations nationwide will offer several specials on National Margarita Day Feb. 22. Included are a $5 Tequila Classic margarita, the $6 StrawEddy Margarita of the Month and the $7 Patron Frozen margarita.