National Geographic, the venerable brand that now boasts of 800 million social media followers, has engaged eight digital-first creators in an effort to build a next-generation creator
ecosystem in support of science, exploration and adventure storytelling.
The publication has long been known for its high-quality photography and journalism. With this project, it seeks
to “extend the reach of Nat Geo storytelling, connect with new audiences, and invest in the next generation of influential nonfiction storytellers,” says Aiman Ahmed, vice president of
social media at National Geographic.
The creators will be featured in brand events and activations tied to the brand’s Earth Month initiative and series such as James
Cameron’s “Secrets Of” franchise, “Secrets of the Bees” and “Lion.”
They will also have a chance to travel with National Geographic Expeditions.
And the six-month program could open up further opportunities for the creators at National Geographic.
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The members of this so-called Creative Cohort -- and their
categories -- are:
Nature & Wildlife
Maya Higa is a conservationist, content creator and founder of Alveus Sanctuary, a nonprofit
exotic animal sanctuary and virtual education center.
Macaila Wagner is a Canadian environmental educator and conservation storyteller.
Science
Maynard Okereke (Hip Hop Science) is a science communicator and entertainer, known as the Hip Hop M.D. Okereke uses hip-hop and pop culture to make complex scientific
concepts understandable and engaging.
Ethan Penners is a geoscience communicator and creator of the social media series “What’s Inside That Rock?”
Travel & Adventure
Jordan Kahana is a digital storyteller and adventure traveler who was inspired by the cross-country rescue of his two dogs, Sedona and Zeus. He creates
cinematic travel content documenting their shared life of global exploration.
Tanya Badillo is a geoscientist and visual storyteller who seeks to connect science,
culture and the natural world.
Paige Tingey is a landscape and travel photographer who has been featured in art shows and magazines.
History
Tenninger Kellenbarger (Dirt
Diaries) is an archaeologist and art historian specializing in ancient weaponry and combat art of the Bronze Age.
“The way audiences discover and connect with nonfiction storytelling
continues to evolve,” Tom McDonald, executive vice president of content at National Geographic, concludes. “National Geographic has always believed in not only the power
of storytelling but also backing the storytellers behind them."