What are the best days of the week to send marketing e-mails? Friday had the highest open rates, and Sunday the best click-through rates, of e-mail campaigns analyzed by ExactTarget, an
Indianapolis-based e-mail marketing firm. Other tidbits: “business-to-business firms are better at getting responses from e-mail marketing campaigns than are business-to-consumer firms,”
because of “the smaller marketing list segments that B2Bs tend to use. They're able to better identify the things their customers are looking for, which makes their messages more
relevant.” Check out this piece in Business Week, a Q&A with ExactTarget principals, for more ideas.
Read the whole story at Business Week »