At the Ad:tech show in San Francisco Tuesday, Search Engine Marketing company Fathom Online announced a services agreement with search solutions provider Quigo Technologies, Inc. Quigo's
technologies will now power Fathom's contextual advertising and search engine marketing initiatives. According to the company, the move will boost Fathom Online's clients' results for paid
inclusion and comparison shopping. Fathom plans to offer Quigo's services for mining untapped information on the Internet to its clients by employing Information Extraction (IE) technologies.