• by Teresa Buyikian , May 6, 2026

Sweetgreen’s latest marketing effort gives consumers a look at the people behind the organic ingredients used in the chain’s meals.

The health-focused chain’s latest episode of its “Faces of the Farm” original content series stars farmer Courtney Schuster Moore and Rio Fresh, her organic Texas family farm that supplies Sweetgreen locations with kale.

The four-minute short, seen here, details the trials and tribulations of operating an organic farm in south Texas, which is one of the most difficult areas for organic farming, with year-round constant pests and no “winter reset.”  The film chronicles her learning curve as one of the few female farmers in the region, “adapting to extreme South Texas conditions, embracing emerging technology,” among other tactics to build the foundation for the organic program (which is supported by a long-term partnership with Sweetgreen).

As a result of Moore’s efforts, the Rio Fresh farm now boasts more than 850 acres, growing 15 organic commodities, and has supplied Sweetgreen with over than 5.7 million pounds of organic kale, shipping produce to 20 U.S. states and Canada.

“When we started Sweetgreen, our mission was to connect more people to real food and the farmers behind it,” said Nicolas Jammet, co-founder and chief concept officer of Sweetgreen, in a release. “Courtney’s story is a powerful example of what that connection can look like in practice -- how partnership, persistence, and a shared belief in better ingredients can drive real change on the farm.”

The “Faces of the Farm” content series launched in 2025 to “celebrate the farmers and growers behind its menu.” Past episodes have featured California-based goat cheese producer Drake Family Farms and potato farmer Weiser Family Farms.

Sweetgreen currently operates approximately 280 stores in the U.S., with 56 location in California, where the brand is based. The company went public in 2021, when it was valued at close to $6 billion, but is now worth around $900 million, according to a recent Los Angeles Times article that attributed the decline in part to “younger consumers showing less interest in Sweetgreen salads, at the same time as tariffs and other factors are driving inflation.”